Hey! That's My Song! provides practical tips, both musical and technical, using a lighthearted approach. The Marinos maintain that having a sense of humor goes a long way in the music business. There is a lot of rejection and ego bruising, but there are also many rewards if you're willing to stick it out and put in the necessary time and effort.
GET PRO TIPS: Find out from top music industry professionals about what works and what doesn't work in the sync world. This book contains dozens of helpful, insider quotes and eye-opening advice from the "cream-of-the-cream" music pros: music supervisors, sync licensing agencies, music publishers, production music library owners, mixers, mastering engineers, PRO reps, music attorneys, composers, hit songwriters, and many more.
AVOID THE DEAL BREAKERS AND LEARN THE DEAL MAKERS: The Marinos wrote this all-inclusive book in the hope that you might avoid some of the pitfalls and missteps they went through when they started. They share their personal experiences, including the successful ups and the heartbreaking downs. They give step-by-step, easy-to-understand directions. They also give you a dose of encouragement to help you get your music to the next level. You'll be ready to write for this booming and rewarding side of the music business.
What is Sync?
HOW TO GET MULTIPLE MUSIC PLACEMENTS: Having your music placed in film, TV, and other media is called "getting sync," which is short for "synchronization." Sync means taking an existing piece of music and matching it up to what's happening in a scene. Creating music for sync is different than writing listening or hit songs or composing custom film scores. Tracey and Vance share insights into getting multiple sync placements over and over again.
CRACK THE SYNC CODE: The book's expansive and well-curated lists of "Sync Speak" (music business terminology), keywords, and resources will equip aspiring composers and songwriters with the knowledge of what's expected when writing for sync. Authors Tracey and Vance Marino struggled for many years trying to crack the "Sync Code." They know firsthand how difficult and frustrating it can be when trying to get music placements in film, TV, commercials, and video games. But they eventually figured out how to write marketable music that gets synced over and over again, and you can, too.
CREATE BROADCAST QUALITY MUSIC: Learn the secrets of how to: write syncable, universal lyrics; create vibey instrumentals; set up a home studio; perform, record, arrange, produce, mix, and expertly master your music so that it's polished, marketable, and broadcast quality. WHERE TO FIND THE ANSWERS: This guide brings together—in one complete book—all you need to know about writing, recording, arranging, describing, marketing, and monetizing your music. Getting placements in film, TV, and media is not only about writing good music, it's about writing placeable music. And, after you have written placeable music, what do you do with it? Who are the decision-makers, and where do you find them? How do you earn money? This book delivers the answers. You will discover…
Tips about crafting music specifically for sync
That you don't have to be a virtuoso musician, know music theory, or read music
The tools needed to create broadcast-quality recordings
Where to find the people and companies that can place your music
How to present and market your music
Why networking and following up with contacts will lead to more success
The pros and cons of working solo or as part of a team
Why getting and accepting honest feedback can help you reach your goals
The importance of being professional while interacting with other people
How to use metadata and keywords effectively
The most important qualities a piece of music should have to be licensed